10 Ways to Promote Your Medical Spa

You can promote your medical spa in many ways, both online and offline. Social media is a great tool to increase brand awareness and reach potential customers. It's important to identify your primary audience before launching any marketing campaigns. Leveraging social media requires a time commitment and a good strategy.

Here are 10 ways to take advantage of this marketing tool and do it right. Spread the word through social media posts and include links in email campaigns aimed at potential and existing customers. Add a link to your email signature. You can even use offline marketing, such as print ads or billboards, to promote your medical spa. A survey by Manifest found that nearly 92% of small businesses plan to invest more time and money in social media marketing, with Facebook being the main target. Organize a contest or giveaway with an attractive prize, such as a branded gift bag with your website address and phone number.

Use email to encourage lead development and customer retention by creating email campaigns that remind customers of upcoming promotions, the latest services offered at your medical spa, or changes to your account. Paid advertising allows you to connect with the masses and promote your services in demographics that you may not have targeted yet. One way to promote your medical spa and really love patients (and the rest of the community) is to link your event to a cause.