You can promote your landing pages in places other than your website. Spread the word through social media posts. Include links in email campaigns aimed at potential and existing customers. Add a link to your email signature.
You can even use offline marketing, such as print ads or billboards, to promote a landing page. A survey by Manifest found that nearly 92% of small businesses plan to invest more time and money in social media marketing, with Facebook being the main target. Social media is a bridge between your medical spa business and your potential customers. It's a perfect tool to increase brand awareness and promote your medical spa services.
It also works as an effective tool for branding, outreach and reputation management. Many spa companies are so eager to launch their marketing campaigns that they forget the most important step, identifying their primary audience. Finding your audience is absolutely necessary and should be one of the first steps when creating your spa marketing plan. It saves you money and helps you better target your advertising.
Are you eager to get started? Hold your horses. It's not as simple as posting a photo. Leveraging social media to your advantage requires a time commitment and a good strategy to reach your target audience. Here are 10 ways to take advantage of this marketing tool and do it right.
A contest or giveaway will allow you to promote your spa business, but your prize must be attractive enough to attract people's attention. You can provide a branded gift bag with your website address and phone number to help you promote your spa. Use email to encourage lead development and customer retention by creating email campaigns that remind customers of upcoming promotions, the latest services offered at your medical spa, or changes to your account. When combined with the reach of online platforms, paid advertising allows you to connect with the masses and promote your services in demographics that you may not have targeted yet.
One way to promote your medical spa and really love patients (and the rest of the community) is to link your event to a cause.